Digital Launch + Growth Strategy for Christian Nonprofit Startup

Skills & Services

  • Startup Nonprofit Launch Strategy
  • Google Ad Grant Acquisition & Management
  • Paid Social Media Advertising (Meta)
  • Automated Email Nurturing & Copywriting
  • Public Relations & Media Distribution
  • Search Engine Optimization (SEO)
  • Social Media Infrastructure Setup

Deliverables

  • 300+ Authority News Outlet Press Release Distribution
  • Google for Nonprofits Grant Approval & Account Setup
  • Active Google Ad Grant Search Campaigns
  • Meta Business Manager, Pixel, & Domain Verification Infrastructure
  • Live Meta Paid Ad Campaigns
  • 3-Part Automated Email Welcome Sequence
  • 3 Optimized Social Media Brand Channels
  • Comprehensive Core SEO Keyword Optimization

Challenge & Strategy

A startup faith-based nonprofit creating an online resource platform and digital community designed to help individuals experience Christ’s Kingdom in everyday life needed a comprehensive launch strategy. While they already had an established website and foundational branding when they reached out, they were starting from scratch with their marketing footprint. They required a partner who could simultaneously build their technical marketing infrastructure, generate immediate media awareness, and establish an automated funnel to capture, nurture, and grow their new audience using their existing brand assets.

We stepped in as their full-service growth partner to design and execute an omni-channel launch strategy. To generate mass initial awareness, we drafted and distributed a strategic press release to over 300 authority news outlets. Simultaneously, we built the foundation for sustainable, long-term traffic by managing their Google for Nonprofits Ad Grant acquisition, optimizing their existing website for search engines, and setting up their full Meta tracking infrastructure. To capture and retain this incoming traffic, we built out their core social media footprint and engineered an automated 3-series email nurturing sequence. Following their launch, we transitioned into ongoing management, running highly targeted social media and Google Ad Grant campaigns to scale their digital community and resource downloads.

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