College Ministry Revamps Branding to Connect with Students
Case StudyDate Published
April 19, 2023
Date Last Updated
April 19, 2023
Time to Read
2 Minutes
In This Case Study:
In this case study, we share how For the Good Marketing helped Pensacola Baptist Collegiate Ministries Revamp their branding and website to better connect with students.
About the Author
Leah Maasen
Leah Maasen, MA is the founder and CEO of For the Good Marketing and has over a decade of experience coming alongside mission-driven organizations around the world in their digital marketing, helping them multiply their reach and amplify their mission. As a recognized thought leader in the industry, she has helped countless nonprofits achieve their marketing goals through data-driven strategies.
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Challenges Faced by PBCM: Outdated Branding and Website Design
Pensacola Baptist Collegiate Ministries (PBCM)1 is dedicated to providing community and discipleship to college students, which is an integral part of their mission. However, they realized that their previous branding and website were outdated, and didn’t effectively communicate how to get involved in a modern and engaging way.
Comprehensive Solution by For the Good Marketing: New Logo, Style Guide, and User-Friendly Website Design
For the Good Marketing2 stepped in to provide a comprehensive branding and website design solution for PBCM. Our team collaborated with PBCM’s director, Quinton, to understand their vision for the new brand and website. We worked on creating a new logo, style guide, website design and development to highlight how students can get involved in their ministry, and help them get connected with a local church. In addition, we also designed a feather flag to help increase their visibility.
Transforming PBCM’s Online Presence
The Impact of For the Good Marketing’s Branding and Website Design Project
The result was a complete transformation of PBCM’s branding and website design. The new branding and website design was modern and effectively conveyed PBCM’s mission of reaching their campuses, serving the Church, and living for Christ. The feather flag design added an extra level of visibility for PBCM’s ministry.
The new website, designed by For the Good Marketing, is user-friendly and highlights the different ways students can get involved in their ministry. It features clear calls to action, making it easy for students to get connected with PBCM.
The Results
We had a great experience working with For the Good Marketing. They did a great job making our vision a reality for our website and our branding.
– Quinton Englebright, Director of PBCM 3
The new website has helped PBCM effectively communicate their mission, show how students can get involved, and connect students with local churches.
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For the Good Marketing is committed to helping organizations like PBCM transform their branding and website design to effectively communicate their mission and reach their target audience. Our team’s expertise in marketing and design helps organizations reach their target audience and increase engagement. If you’re interested in doing the same for your organization, schedule a demo call with our team.
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References
- Pensacola Baptist Collegiate Ministries
- For the Good Marketing
- Quote from Quinton Englebright