In This Case Study:

In this case study, we share how For the Good Marketing helped Pensacola Baptist Collegiate Ministries Revamp their branding and website to better connect with students.

1. Challenges Faced by PBCM: Outdating Branding and Website Design
2. Comprehensive Solution: New Logo, Style Guide, and User-Friendly Website Design
3. Transforming PBCM’s Online Presence
4. The Results

Challenges Faced by PBCM: Outdated Branding and Website Design

Pensacola Baptist Collegiate Ministries (PBCM)¹ is dedicated to providing community and discipleship to college students, which is an integral part of their mission. However, they realized that their previous branding and website were outdated, and didn’t effectively communicate how to get involved in a modern and engaging way.

Comprehensive Solution by For the Good Marketing: New Logo, Style Guide, and User-Friendly Website Design

For the Good Marketing² stepped in to provide a comprehensive branding and website design solution for PBCM. Our team collaborated with PBCM’s director, Quinton, to understand their vision for the new brand and website. We worked on creating a new logo, style guide, website design and development to highlight how students can get involved in their ministry, and help them get connected with a local church. In addition, we also designed a feather flag to help increase their visibility.

The result was a complete transformation of PBCM’s branding and website design. The new branding and website design was modern and effectively conveyed PBCM’s mission of reaching their campuses, serving the Church, and living for Christ. The feather flag design added an extra level of visibility for PBCM’s ministry.

The new website, designed by For the Good Marketing, is user-friendly and highlights the different ways students can get involved in their ministry. It features clear calls to action, making it easy for students to get connected with PBCM.

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References

1. Pensacola Baptist Collegiate Ministries
2. For the Good Marketing
3. Quote from Quinton Englebright

In This Case Study:

In this case study, we share how For the Good Marketing helped Storypoint Church reach new families in their community. Jeff Spooneybarger, Lead Pastor of Storypoint Church, was in need of website development and marketing strategy.

He wanted help from someone who understood his church’s context and would reflect Storypoint Church well in its online messaging.

After establishing an ongoing partnership with For the Good Marketing, Storypoint Church has multiplied its reach in Gulf Breeze, reaching new families, and helping existing members get more involved.

1. Who is Storypoint Church?
2. The Challenge of Filling All the Marketing Needs at a Church
3. Why Jeff Chose For the Good Marketing
4. How For the Good Marketing Responded
5. Developing Their Online Presence, Engaging Members, and Reaching Local Families
6. The Results

Who is Storypoint Church?

Storypoint Church¹ is a local church in Gulf Breeze, Florida. Their congregation is made up of people from all walks of life. They seek to be a place where imperfect people can have an encounter with a perfect God and not feel condemned. Their mission is to love God, do good, and tell the Story. They actively serve in various places around their community.

The Challenge of Filling All the Marketing Needs at a Church

Storypoint Church was in need of website development and marketing support. Their communications pastor was moving on to a new role, and they needed someone who could come in and manage the website, social media, and Google Business Listing, and design graphics and flyers. They also wanted to expand their reach in the community, bringing more families into their church.

Why Jeff Chose For the Good Marketing

Jeff Spooneybarger, Lead Pastor of Storypoint Church, was talking about his need for marketing and website support at the Church.

They couldn’t afford to hire a full-time marketing staff position, but they also wanted someone who was highly skilled in digital marketing and understood the church context.

That’s when a mutual connection mentioned For the Good Marketing² to Jeff. Jeff met with Leah from For the Good Marketing, as well as several other marketing agencies. After evaluating all of his options, Jeff chose to partner with For the Good Marketing.

This would provide Storypoint Church with the marketing strategy and support of an entire marketing department, without having to pay the cost of an in-house marketing department, with a company who was deeply familiar with the church context.

Once For the Good Marketing and Storypoint Church began working together, the first step was to make significant design updates and restructure the website.

Easter was about a month away, and they wanted the website optimized in time for Easter weekend.

Over the next month, For the Good Marketing gave a large refresh to Storypoint’s website, and launched a full-scale Easter Marketing campaign, including a landing page, social media ad campaign, promotional materials, social media strategy, and email marketing.

After this, the focus shifted to building up Storypoint Church’s online presence. Marketing campaigns were done for various events throughout the year.

Jeff also mentioned his desire to have a streamlined, easy way for church members to sign up for upcoming events, and know how to get more involved in their church.

We incorporated software³ into the website specifically made for churches, that optimizes the user experience for event sign-ups. We also built out pages for Planning a Visit, Joining a Group, and Serving. We highlighted that Next Steps pathway very prominently on the website, so people could easily take their next step into community.

Once the online presence and funnel were in place for both new visitors and existing members to easily get connected with Storypoint Church, we shifted our focus to Google Ads and Search Engine Optimization, to multiply the church’s reach when people in their community Google “church near me”.

Related Posts

• Case Study: College Ministry Revamps Branding to Connect with Students

References

1. Storypoint Church
2. For the Good Marketing
3. Nucleus Software
4. Quote from Jeff Spooneybarger
5. Pensacola Bay Baptist Association