Website Design & Development for Small Businesses
Your business’s website is the first point of contact for 76% of your customers. Is it making a good first impression?
Website Design & Development for Small Businesses
Your business’s website is the first point of contact for 76% of your customers.
Is it making a good first impression?
Your business’s website matters.
In our digital age, 76% of people check out a business’s online presence before becoming a customer or visiting a storefront in person. Because of this, it is more important than ever that your business’s website makes a good impression, is informative, and convinces your potential customers to take the next step in doing business with you.
What is the purpose of a Small business’s website?
A small business’s website should help to raise awareness about the business, inform potential clients about what the business has to offer, help the business to establish authority in their field, and help to generate leads.
Raise Awareness about the business
A website serves as a digital storefront that your marketing can point people to, who are interested in learning more about what your business has to offer. By optimizing your website for SEO, targeting relevant keywords, building backlinks, and running ads pointing to your website, you can build awareness about your business.
inform potential clients about the business
Once someone gets to your website, they need to easily be able to learn about what your business is, what your services are, and what their next steps are if they want to become a client.
establish authority in the field
Another important part of a small business’s website in many fields is to serve as a place to establish authority in the field. For example, having a blog where you write very informative, SEO-friendly content that is relevant to the field, can help to establish authority for those visiting the website.
lead generation
A website should have a straightforward way to get people’s contact information, that doesn’t just involve them becoming clients. Oftentimes, people need 8 different touchpoints before they convert to a client. This means that you need to stay connected with them after they have left your website, so that you can continue to nurture them through the sales funnel, to eventually convert into a client. We recommend providing something of value for free in exchange for an email address, like a webinar or a PDF.
What Makes a Good Website?
There are several design and technical aspects that a website needs to function well. In addition to fulfilling the purpose of raising awareness about the business, informing potential clients about what the business has to offer, helping the business to establish authority in its field, and helping to generate leads, a good website is optimized for mobile visitors, performs well, is secure, and has a good user experience.
Website Performance
Site speed and mobile friendliness are vital aspects of a good website, and a prerequisite for ranking well in Google.
Optimized for Mobile
With up to 70% of website traffic coming from mobile devices, it is a non-negotiable that websites be optimized for mobile.
Website Security
Broken links and lack of an SSL certificate are major vulnerabilities to any website.
User Experience
Having clear navigation and next steps, good information, a visually appealing interface, and ease of use are essential.
Our Team Is Here to Help, so you can focus on your business
With all the various components that are integral in designing, developing, and optimizing a website, business owners shouldn’t try to build their website alone. All too often, we see small business owners trying to balance website maintenance and digital marketing with all of the other tasks that come with building a business and serving their existing clients.
Our team is experienced in building and optimizing websites that help businesses raise awareness, provide information about their services, establish authority in their field, and help to generate leads. We would be honored to come alongside your business, and help to expand your reach, for the good of your city.
Schedule a Demo call
It’s just a short, casual conversation to see if we’d be a good fit.
Schedule a Demo call
It’s just a short, casual conversation to see if we’d be a good fit.
Website Design and Development Solutions for Small Businesses
WordPress Website development
With a WordPress Website Build, our team will design and develop a website for your business, that includes:
- Your Style and Branding
- SEO Best Practices
- A Mobile-Friendly Design with a Good User Experience
- Security Measures in Place
- Optimized for Performance
Landing Page builds
With a Landing Page Build, our team will design and develop a landing page on your site, that fits within the existing website style. The landing page builds are commonly used for things like:
- A Big Upcoming Event
- Adding New Features that an Existing Website is Missing (Calendar/Events, Webinar page, etc)
- Adding New Pages for New Services, New Office Locations, etc
Hosting, Maintenance & Support
You don’t have to worry about making edits to your website, adding new services, or making sure the site is loading properly. We’ll take care of all of that for you, with our website hosting, maintenance, and support monthly subscription.
Schedule Your Demo
On this call, you will discover:
- Which website builder performs the best for the needs of small businesses
- The most important things to have on your small business’s website to rank well for Local SEO
- How to structure your website to optimize for lead generation
Best of all, you’ll see how we do all of this for you so you don’t have to spend any time on it.